5 Top Tips for NaNoWriMo Blog

5 Top Tips for NaNoWriMo Blog 5 Top Tips for NaNoWriMo It’s November! Furthermore, for trying writers, that implies a certain something: National Novel Writing Month (or NaNoWriMo for short). The point is to compose a novel at any rate 50,000 words in length in thirty days. And keeping in mind that that may sound goal-oriented, we have a couple of tips to assist you with arriving. 1. Join at the NaNoWriMo Website The authority NaNoWriMo site gives loads of assets to essayists. It additionally has a framework where you can acquire identifications and keep tabs on your development, offering convenient focuses to keep you spurred. So before you start composing, join and investigate the devices accessible. 2. Compose Every Day (And Plan for When You Don’t) You have thirty days to compose 50,000 words, which works out at around 1,666 words for every day. This is effectively feasible in the event that you set aside time every day to do a touch of composing. Don’t stress on the off chance that you miss a day, however. The arrangement is to plan â€Å"catch up† days when you know you’ll have more opportunity to save. This will guarantee you can compensate for quite a long time off, or even simply help your assertion tally. Time to get typing!(Image: Kishore D R/YouTube) 3. Associate with Other NaNoWriMo Writers The best thing about NaNoWriMo is that you’re never alone. All around the globe, a huge number of journalists are taking on a similar assignment as you, so why not utilize this for your potential benefit? Regardless of whether via web-based networking media or through the NaNoWriMo gatherings, you’ll have a lot of opportunities to talk about the NaNoWriMo experience, just as sharing tips for hitting that target word check. You can even search for different authors in a similar piece of the world as you. 4. Deal with Yourself Similarly likewise with The Tortoise and the Hare, unwavering mindsets always win in the end with regards to novel composition. So regardless of how energized you feel about your novel-in-progress, recollect that such a large number generally night meetings and skipped suppers will prompt burnout. The bunny remained up past the point of no return composing and cant do anything valuable today. Dont be the bunny. Rather, try to eat soundly, get a lot of rest, and by and large deal with yourself.  This will guarantee you have enough vitality to continue onward and hit your objective by November 30. 5. Maintain a strategic distance from Perfectionism (For Now) It doesn’t matter if what you compose isn’t flawless from the start. The altering and editing comes later. What's more, this is the point at which you can transform your first draft into a cleaned original copy prepared for distributing. For the present, focus on getting a first draft wrapped up! Everything else can pause. Outline: 5 Top Tips for NaNoWriMo In the event that you are doing NaNoWriMo this month, remember these tips: Join to nanowrimo.org to get to convenient devices and assets. Attempt to put aside a chance to compose each day (and put aside days when you have more opportunity to write on the off chance that you miss a day and need to make up for lost time). Connect with other NaNoWriMo scholars to share thoughts and backing. Try to eat strongly and get a lot of rest to keep your vitality up. Don’t stress if what you compose isn’t great; you can alter everything later! Good karma! Also, don’t neglect to inform us as to whether you need an editor.

Terrorism - Analysis of Pan Am 103 and the Tokyo Subway :: Exploratory Essays Research Papers

Exercises from Pan Am 103 and the Tokyo Subway   â ABSTRACT: Terrorists were exceptionally dynamic well before September 11. This exposition audits the 1988 bringing down of Pan Am Flight 103 over Lockerbie, Scotland and the March 1995 gas assault in the Tokyo tram. The consequences of these psychological oppressor acts, who did them, how they were done, and what should be possible later on to keep such occurrences from happening again are completely examined.  On December 21, 1988 the world was stunned as a Boeing 747 Pan American Airlines departure from London's Heathrow Airport to New York City smashed in a searing ball because of a fear based oppressor put bomb in the forward gear compartment. After the blast the plane continued to separate into three unique parts. The wings severed independently, as did the primary fuselage, and the top of the line/cockpit territory. Every one of the 259 individuals ready, from twenty-one unique nations, passed on, just as eleven individuals of the town of Lockerbie, Scotland, where the plane was brought down.  In a strikingly short measure of time after the accident several individuals were on the scene doing the underlying insightful work that would in the long run lead to finding the accident's motivation just as the culprits of the offense. More than one thousand cops were apportioned on to the scene, more than 600 military staff, undertakers from the Royal Air Force, and groups of agents from the Federal Bureau of Investigation, the Central Intelligence Agency, the National Transportation Safety Board, the U.S. State Department, the Federal Aviation Agency, the Boeing Company, and Pratt and Whitney. These individuals began looking over a land zone that was apparently too enormous to even consider negotiating, 845 square miles. The United States additionally moved a portion of their very advanced covert operative satellites over southern Scotland to give the examining groups high-goals observation photos of the zone being looked.  The agents had the option to make sense of decently fast that what cut down Flight 103 was a bomb, as it had the entirety of the indications, including no crisis or pain calls preceding the accident. The bomb had been disguised inside a Toshiba radio, which was set inside a hard-sided Samsonite bag that had been assigned as an unaccompanied pack. The bag had been moved from an Air Malta feeder trip out of Valletta.  By June of 1990, six months after the

Barbie Case Study Answer free essay sample

Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Examiner saw that the Barbie, the fundamental symbol of American culture, reflected changes in American culture. Break down the progressions in Barbie’s picture throughout the years. Answer. Barbie was viewed as a symbol of American culture over the world and a portrayal of the extravagance and lavish way of life of the Americans. She was likewise viewed as a good example who roused little youngsters to become autonomous and self free. Examiner ascribed Barbie’s accomplishment to its regularly changing styles and its flexibility to changing patterns in American culture. Barbie confronted a great deal of analysis for supposedly sending incorrectly messages to little youngsters. Now and then Barbie additionally faces numerous reactions. Now and then it was scrutinized for a sex image. Some even blamed Barbie for urging young ladies to picture themselves as sex objects. One of the principle purposes behind Barbie’s achievement was its flexibility to evolving patterns. It was accounted for that Barbie had in excess of 80 professions inside a time of 40 years. We will compose a custom exposition test on Barbie Case Study Answer or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The doll had assumed a job of college alumni, specialist, educator, space traveler, presidential competitor, specialist and business official among others. Mattel understood that to suit the evolving times, Barbie expected to look increasingly self-assured. In 1971, Mattel introduced† Live Action Barbie† to depict the freed lady. Live Action Barbie had a trimmer figure than prior Barbie’s. In 1974 Mattel presented â€Å"Sweet Sixteen† Barbie. This Barbie was not breathtaking as young person during that period settled on less cosmetics and long hair. In 1975 for the winter Olympics another competitor Barbie was propelled. The competitor Barbie had the garments and extras of a swimmer, skater and a skier. With another adaptation, Barbie’s faces additionally have new changes. In 1975 she got a warm smile and by 1977 she had a lasting grin. During the 1980s Barbie accompanied wide grin and winged hair. By the mid 1980s, the American lady embracing various professions, Mattel needed to change the Barbie’s picture to support up the deals. That time little youngsters were turning out to be profession arranged. In this way, Barbie was propelled as a space traveler in 1986 and as a specialist in 1988. In 1985 Mattel introduced† Day to Night Barbie†, which speaks to the bustling way of life of working ladies. Mattel likewise reestablish the picture of Barbie as a design doll by presenting precious stone Barbie, Puerto Rican Barbie and extraordinary shape Barbie. To help Barbie’s new picture, Mattel propelled another promotion battle â€Å"We young ladies can do anything† in 1980s. The entire advertisement passed on the possibility that little youngsters could do anything they needed. In 1992, Mattel propelled â€Å"Presidential Candidate Barbie†, motivating little youngsters to settle on a vocation in legislative issues. In 1998 Mattel propelled Barbie’s site barbie. om. In 1990s Barbie had an abatement in deals because of increment in elective methods for diversion for children, for example, computer games, PC games and the web. Likewise children couldn't identify with Barbie because of changing needs and investigator additionally saw that d uring the 1990s, little youngsters turned out to be more profession disapproved and techno insightful and they neglected to relate Barbie. In 1997 JILL BARAD turned into a CEO of Mattel and furthermore she declared to make Barbie’s picture increasingly predictable with the picture of ladies in 1990s. In 1997 Barbie’s first old style expressive dance arrangement, sugar plum pixie was propelled. In this arrangement Barbie was propelled under seven world well known expressive dance arrangement. Because of abatement in deals of different reasons, in 1998 Mattel updated Barbie. Barbie was propelled with slimmer hips, a more extensive midriff and littler bosoms and this new Barbie reflected society in the late 1990s. To help the picture upgrade of Barbie, Mattel propelled ‘Be anything ‘campaign in 1999. This commercial indicated that young ladies start in to the camera with untamed hair and a certain look, holding a hockey stick behind her head. In 1990s Mattel praised 40th birthday celebration. Also, this birthday festivities, Mattel presented fruitful ladies who like Barbie doll showed young ladies that could do any things. Along these lines, Barbie’s picture was changed different occasions as indicated by American culture which needs to relate with the general public and propelled different dolls to pull in the youngsters and different purchasers. QUESTION 2. Investigators credited Barbie’s accomplishment to the Mattel’s imaginative item improvement. They brought up that Mattel’s item advancement reflected changing social examples in American culture. Dissect the pretended result improvement in Barbie’s achievement. Answer. American culture and contemporary item advancement of Barbie dolls: Barbie was viewed as a symbol of American culture over the world and a portrayal of the flashiness and lavish way of life of the American. She was likewise viewed as the good example of the little youngsters who motivated to get free. Barbie was the world’s biggest selling toy and one of the best results of Mattel Co. , its maker. Barbie’s regularly â€changing styles and its versatility to changing patterns in American culture was the explanation for its accomplishment on the planet. In 2000s, different types of diversion, for example, computer games and PCs came which draw in the youthful age towards themselves and lessening the no. of youngster playing with the dolls. In 2001 Barbie confronted solid rivalry from ‘Disney Princess’ propelled by Disney. The toy advertise in the late 50’s and 60’s Barbie was not a triumph from the outset. During and after the New York Toy Show its deals were yet to be what Mattel anticipated. When Barbie was imagined and propelled, the doll fragment of the toy advertise was commanded by Ginny, a doll made of hard plastic by Vogue Dolls, Inc. nd by Miss Revlon, created by Ideal Toy amp; Novelty Corporation. So as to manage those two in number contenders, and with the issue of the grown-up look, Mattel authorized for $12,000 a toy concentrate by Ernest Ditcher, the inspirational clinician of 1950s promoting. The examination and the perception on the kids and their folks assisted with building up the rules f or the promoting effort that would dispatch Barbie in the retail advertise. Toys were appeared in plugs making it workable for kids to decide precisely what they needed. Utilizing the rules controlled by Ditchers study, this was the manner by which Mattel arrived at its open. Before the finish of 1960, Barbies prevalence was settled, and the requests began to develop. It took Mattel quite a long while to find the interest. Molding methodology trough plan: 70’s and 80’s In the late 1960s Mattel added new highlights to Barbie to support the enthusiasm of little youngsters in the doll. In 1966, Barbie extras incorporated an enchantment arrangement that would change the shade of Barbie’s hair and garments which was popular among the American youngsters. In 1967, Mattel upset the toy business when it introduced† Twist and Turn â€Å"Consistent commitment to Barbie’s accomplishment in the 5-12year-old young ladies advertise has been Mattels ability in utilizing plan deliberately. As depicted previously, since Barbies creation, plan has been paid attention to and done by a correlative group. From the second the first Barbie was propelled, the item configuration bunch began to update the doll so as to reduce expenses, take care of creation issues and modify it to advertise exigencies. Since the start, fabricating skill has added to item advancement together with early plan. This has permitted Mattel to be constantly out in front of assembling in the race as far as possible of item cycle. Mattels way to deal with plan in the mid 1970s was near the most developed strategies and approachs utilized today. The utilization of plan in different claims to fame allowed Mattel the chance to assemble a structure culture that would bolster item advancement in the years to come. Since the start Mattel put resources into structuring and upgrading Barbie dependent on changing good examples. This propensity end up being completely fruitful once it got conceivable to have the good example existing apart from everything else converted into a Barbie doll. On Design and Redesign Elliot Handler, Mattels fellow benefactor, was a man with an eye toward the future, particularly where new materials were concerned. He put resources into new materials and advances to give Barbie various highlights, offering fluctuated and convincing encounters to the clients. With a client focused way to deal with item advancement, Mattels architects foreseen childrens needs, making startling prospects in the Barbie world. Barbies face has been upgraded a few times so as to stay aware of current forms in make-up and hair styling and to adjust the doll to an ever-evolving market. During this time, Barbies body has not changed in extents however it has persevered through a few changes in the plan of joints, shape and moving parts as per new creation methods and materials. The 90’s and the subsequent achievement On style, way of life and configuration Based on this key reasoning, Mattel put vigorously in item and style plan all through the 70’s and 80’s. Therefore, Mattel style creators, drove by Charlotte Johnson, made extraordinary assortments for the doll a seemingly endless amount of time after year. In the mid 1980’s the adjustment in the picture of the Barbie changes as per the present situation of the America. In the mid 1980’s the picture of Barbie was for the most part vocation situated, as in 1986 propelled as a space explorer and in 1988 as a specialist. In 1985, Mattel acquainted â€Å"Day with Night Barbie,† speaking to the bustling way of life of working ladies. Stress that they planned no

Webinar How to Create Successful Secondary Applications!

Now that you’ve (hopefully) finished up your primary med school application, what’s next? Ideally, not stressing yourself out by obsessively reading the forums on SDN for the next six months†¦you’ll go mad! Instead, how about conquering your anxiety by slicing through all the noise and misinformation about med school admissions – and getting a dose of straightforward, proven strategy for your secondary applications? Here’s what you should do We know that there is a lot of advice out there about the med school application process – and it can be overwhelming to be in the middle of it, wondering if it’s good advice or not. That’s why we’ve created our strategy-oriented webinar on How to Create Successful Secondary Applications. In just one hour, on Tuesday, July 9th at 8pm ET/5pm PT, medical admissions expert Alicia McNease Nimonkar will show you why secondaries are so important, teach you to identify the main types of secondary questions you’ll encounter, and give you key strategies for approaching each type of question. The webinar is free, but you need to save your spot! Watch the webinar: hbspt.forms.create({ portalId: "58291", formId: "4446ee3e-43db-433d-93b6-f1297dfdb521" }); For 25 years, Accepted has helped applicants gain acceptance to their dream healthcare programs. Our outstanding team of admissions consultants features former admissions directors, admissions committee members, pre-health advisors, postbac program directors, and doctors. Our staff has guided applicants to acceptance at allopathic (MD) and osteopathic (DO) medical schools, residencies and fellowships, dental school, veterinarian school, and physician assistant programs at top schools such as Harvard, Stanford, Penn, UCSF, Johns Hopkins, Columbia, and many more.  Want an admissions expert  to help you get Accepted? Click here to get in touch!

Reading Is The Way Up And Out And Into A Better Life For...

Books will remain an area that every high schooler hates and every professor loves. Many suggest that reading is nerdy or not social, which makes no sense because in philosophy reading is a key to understanding a certain subject matter. One will not go anywhere in life if reading is not there. Children in rural or third world countries would love to learn to read and write. It is one of mankind’s biggest challenges. The ability to read is the way up and out and into a better life for these poor children. Reading allows the mind to open up to new ideas or thoughts that other activities cannot match, especially watching television or playing video games. I would love to say I have read a lot, but I do not. It is difficult because I have â€Å"monkey mind,† where I cannot concentrate on the certain text without having a random thought race through my mind. It will most likely get worse and that is all due to the technology that is flying out to the ever distracted society . It is often told that the Bible is the most stolen book in the world. It is ironic when there is a commandant that says thou stall not steal. The Bible is also always under a microscope, challenged, and even hated. As of 2013, there are around 6,001,500,000 bibles printed (statistic brain). More than 2,100 different languages have at least one book of the bible printed in that specific language and just in the United States alone, 168,000 bibles are sold or passed out each day. In fact, the Bible would alwaysShow MoreRelatedReading Is The Way Up And Out And Into A Better Life For These Poor Children906 Words   |  4 PagesIt is portrayed that reading is nerdy or not social, which makes no sense because in philosophy, reading is a key to understanding a certain subject matter. One will not go anywhere in life if reading is not there. Children in rural or third world countries would love to learn to read and write. It is one of mankind’s biggest challenges it faces in 2015. The ability to read is the way up and out and into a better life for these poor children. Reading allows the mind to open up to new ideas or thoughtsRead MoreThe Lesson By Toni Cade Bambara1346 Words   |  6 Pagesa bout a sassy, defiant, ungrateful poor girl that is out of place in an overpriced expensive toy store. â€Å"The Lesson† is a short story about a young black girl who is struggling with her increasing awareness of class inequality. When Sylvia’s new neighbor, Miss. Moore, a smart college educated woman introduces the reality of social inequality to Sylvia and her group of friends, they become cynical. Sylvia has always known in the back of her mind that she was poor, but never really let it bother herRead MoreFairy Tales : A Child1739 Words   |  7 Pagesasleep. By you reading me fairy tales, when I was a child, it made me closer to you and gave us a special bond. The fairy tales you read to me as a child played a major part in fostering my imagination and creativity that I have now. The article â€Å"The Importance of Fairy Tales† states different reasons why you should read your child fairy tales, some being that fairy tales give an understanding of what is good and of what is bad. Fairy tales can teach children a lot of meaningful life skills and abilitiesRead MoreFamily Is Not An Important Thing983 Words   |  4 Pagesinfluence the way a child is brought up and how the child turn out in the future. As Michael J. Fox states â€Å"Family is not an important thing. It s everything.† Although Rex Walls and Rose Mary failed to care for their children sufficiently, it was better for the children to remain with their parents. By putting the children into the foster care system, they can be faced with the possibilities of poor academic achievement, higher social problems, and higher rates of mental illness. First, children in fosterRead MoreDoes Illiteracy Affect Crime and Poverty Rates?1757 Words   |  7 Pagesâ€Å"functionally illiterate† is at an astonishing 85%. Being functionally illiterate means that these children lack reading and comprehension skills that are necessary in order to function in everyday situations as well as the ability to work and maintain a job. Complete illiteracy means a person cannot read or write at all. Functional illiteracy affects a person’s ability to, for example, read medicine labels, fill out a job application, read a bank statement, etc. While being illiterate does not mean a personRead MoreQuestions and Answers by an Educator1462 Words   |  6 Pagesgained about my role as an educational leader from these chapters? Whether we like to believe it or not, we all in some way, shape or form have stigmas that we put on people because of their age, income, and even their disability. You cannot control your age or if you have a disability. However, if you are poor, people just assume that it is your fault and that you can do better. As Koppelman (2014) states, â€Å"People suffer the misery of poverty not because they deserve it, but most likely as a consequenceRead MoreAnalysis Of Unequal Childhoods By Annette Lareau1629 Words   |  7 Pagesfamilies ranging in class, race and family life. The author Annette Lareau’s objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of ones race, social economic status plays a role in how a child develops and learns the skills they will eventu ally grow up to use. Lareau argues that race playsRead MoreSchool Wide Achievement Effects On Children1621 Words   |  7 Pagesyour child and you want them to get a better start in school and life going forward. In this paper we look at multiple studies done regarding ECE programs. Some of them followed people onto adult while others just did to elementary school. This study was done by people at the University of Missouri. By doing this study they were trying to see how much school-wide achievement effects the relationship between early childhood education and performance in reading and math in fifth graders. The questionRead MoreSuccess : The Nurture Achievement1361 Words   |  6 PagesSuccess: The Nurture Achievement According to the Outliers, Malcolm Gladwell views success as a byproduct of history and community, of opportunity and legacy (285). Although everyone tries to become successful in their life, not all of them get their success because they all have different backgrounds, grow in different environments and different cultures. Moreover, these different situations determine a person’s success by providing different chances. So, the many opportunities the environment provideRead MoreAnalysis Of Unequal Childhoods By Annette Lareau1640 Words   |  7 Pagesfamilies ranging in class, race and family life. The author Annette Lareau objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of ones race social economic status plays a role in how a child develops and learns the ski lls they will eventually grow up to use. Lareau argues that race plays Reading Is The Way Up And Out And Into A Better Life For... Books will remain an interest that every high schooler hates and every professor loves. It is portrayed that reading is nerdy or not social, which makes no sense because in philosophy, reading is a key to understanding a certain subject matter. One will not go anywhere in life if reading is not there. Children in rural or third world countries would love to learn to read and write. It is one of mankind’s biggest challenges it faces in 2015. The ability to read is the way up and out and into a better life for these poor children. Reading allows the mind to open up to new ideas or thoughts that other activities cannot match, especially watching television or playing video games. I would love to say I have read a lot, but I do not. It is difficult because I have â€Å"monkey mind,† where I cannot concentrate on the certain text without having a random thought race through my mind. It will most likely get worse and that is all due to the technology that is flying out to the ever distracted society. It is often told that the Bible is the most stolen book in the world. It is ironic when there is a commandant that says thou stall not steal. The Bible is also always under a microscope, challenged, and even hated. As of 2013, there are around 6,001,500,000 bibles printed (statistic brain). More than 2,100 different languages have at least one book of the Bible printed in that specific language and just in the United States alone, 168,000 bibles are sold or passed out each day. In fact,Show MoreRelatedReading Is The Way Up And Out And Into A Better Life For These Poor Children902 Words   |  4 Pagesprofessor loves. Many suggest that reading is nerdy or not social, which makes no sense because in philosophy reading is a key to understanding a certain subject matter. One will not go anywhere in life if reading is not there. Children in rural or third world countries would love to learn to read and write. It is one of mankind’s biggest challenges. The ability to read is the way up and out and into a better life for these poor children. Reading allows the mind to open up to new ideas or thoughts thatRead MoreThe Lesson By Toni Cade Bambara1346 Words   |  6 Pagesabout a sassy, defiant , ungrateful poor girl that is out of place in an overpriced expensive toy store. â€Å"The Lesson† is a short story about a young black girl who is struggling with her increasing awareness of class inequality. When Sylvia’s new neighbor, Miss. Moore, a smart college educated woman introduces the reality of social inequality to Sylvia and her group of friends, they become cynical. Sylvia has always known in the back of her mind that she was poor, but never really let it bother herRead MoreFairy Tales : A Child1739 Words   |  7 Pagesasleep. By you reading me fairy tales, when I was a child, it made me closer to you and gave us a special bond. The fairy tales you read to me as a child played a major part in fostering my imagination and creativity that I have now. The article â€Å"The Importance of Fairy Tales† states different reasons why you should read your child fairy tales, some being that fairy tales give an understanding of what is good and of what is b ad. Fairy tales can teach children a lot of meaningful life skills and abilitiesRead MoreFamily Is Not An Important Thing983 Words   |  4 Pagesinfluence the way a child is brought up and how the child turn out in the future. As Michael J. Fox states â€Å"Family is not an important thing. It s everything.† Although Rex Walls and Rose Mary failed to care for their children sufficiently, it was better for the children to remain with their parents. By putting the children into the foster care system, they can be faced with the possibilities of poor academic achievement, higher social problems, and higher rates of mental illness. First, children in fosterRead MoreDoes Illiteracy Affect Crime and Poverty Rates?1757 Words   |  7 Pagesâ€Å"functionally illiterate† is at an astonishing 85%. Being functionally illiterate means that these children lack reading and comprehension skills that are necessary in order to function in everyday situations as well as the ability to work and maintain a job. Complete illiteracy means a person cannot read or write at all. Functional illiteracy affects a person’s ability to, for example, read medicine labels, fill out a job application, read a bank statement, etc. While being illiterate does not mean a personRead MoreQuestions and Answers by an Educator1462 Words   |  6 Pagesgained about my role as an educational leader from these chapters? Whether we like to believe it or not, we all in some way, shape or form have stigmas that we put on people because of their age, income, and even their disability. You cannot control your age or if you have a disability. However, if you are poor, people just assume that it is your fault and that you can do better. As Koppelman (2014) states, â€Å"People suffer the misery of poverty not because they deserve it, but most likely as a consequenceRead MoreAnalysis Of Unequal Childhoods By Annette Lareau1629 Words   |  7 Pagesfamilies ranging in class, race and family life. The author Annette Lareau’s objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of ones race, social economic status plays a role in how a child develops and learns the skills they will eventu ally grow up to use. Lareau argues that race playsRead MoreSchool Wide Achievement Effects On Children1621 Words   |  7 Pagesyour child and you want them to get a better start in school and life going forward. In this paper we look at multiple studies done regarding ECE programs. Some of them followed people onto adult while others just did to elementary school. This study was done by people at the University of Missouri. By doing this study they were trying to see how much school-wide achievement effects the relationship between early childhood education and performance in reading and math in fifth graders. The questionRead MoreSuccess : The Nurture Achievement1361 Words   |  6 PagesSuccess: The Nurture Achievement According to the Outliers, Malcolm Gladwell views success as a byproduct of history and community, of opportunity and legacy (285). Although everyone tries to become successful in their life, not all of them get their success because they all have different backgrounds, grow in different environments and different cultures. Moreover, these different situations determine a person’s success by providing different chances. So, the many opportunities the environment provideRead MoreAnalysis Of Unequal Childhoods By Annette Lareau1640 Words   |  7 Pagesfamilies ranging in class, race and family life. The author Annette Lareau objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of ones race social economic status plays a role in how a child develops and learns the ski lls they will eventually grow up to use. Lareau argues that race plays

Uniqlo Case free essay sample

The brand represents 90% of the Fast Retailing mother group turnover based on 2009 figures. The group specializes in designing in-house casual clothing for men and women of all ages, with 2,258 stores under its various group companies spread across Japan, China,South Korea, Hong Kong, Singapore, UK, US, and France In order to explain that growth and success, let’s have a look at their national development strategy. Tadashi Yanai had the simple idea of selling quality products with the best value for money. The system is not based on fashion trends or on the development of new seasonal products; it aims to produce a pretty small range of functional products. That way they can buy large quantities of the same materials, and do great economy of scale. It seems like a simple principle but they applied it in such a way they could reduce their prices and keep a decent margin on the products. As far as the distribution channels are concerned, Tadashi Yanai discovered the â€Å"SPA† (Specialty Store Retailer of Private Label Apparel) model, first used by GAP, in the early 80s. Unlike the stores which sell lines made by the other brands, producer-distributor sells only clothes of its own brand. Today, if the conception of products is the responsibility of the social siege of the company, their production is often relocated in countries with moderate costs of hand of work. We can say that they have a very direct approach to market coverage. In the economic context of stagnation Japan was in in the early90s, that concept had a great success. Furthermore, Uniqlo has also developed a big system for online sales, and online marketing, which is a cheap and efficient way to get to the customer, providing a huge online catalogue, and a well-designed web-site, proposing a unique site for each country they are in. Uniqlo is present in 11 countries, France, China, Hong-Kong, Japan, South Korea, Malaysia, Russia, Singapore, Taiwan, United Kingdom, and the U. S. A. Quoting the C. E. O â€Å"Our focus for future UNIQLO growth is shifting outside of Japan. I am convinced that the opening of our New York Fifth Avenue global flagship store in October 2011 will prove a giant leap forward in our quest to earn worldwide recognition for UNIQLO as a leading Japanese brand†, Uniqlo is definitely looking towards globalization in the future, and the awaited growth seems just tremendous as Tadashi Yanai aims for the stars:† Within a few years, I want us to be able to consistently open between 200 and 300 new stores overseas each year, and I am looking for UNIQLO International to overtake UNIQLO Japan in terms of sales in fiscal 2015. Uniqlo is planning on strengthening the Japanese market on the first hand, with a fundamental reform of the Japanese apparel, and on the second, making UNIQLO Global, by aiming for Asia first place on the market, and on a long term strategy, aiming for world ‘s first place. * 2. The internationalization process in the European Union Uniqlo globalization process, as far as the European market is conc erned, starting with the opening of four outlets in London from 2001 to 2002. This wish to expand to the European market is easy to understand considering the great success of Uniqlo in Asia. First of all, the main reason for Uniqlo to expand to the European market is to make more money. But, basing ourselves on the second chapter of Global marketing: a decision-oriented approach by Svend Hollensen, we can say that there are several motivating factors for entering a new market. In Uniqlo proactive motives, we can list the obvious profit and growth goals; their unique products developed by their Ramp;D team they consider to be a potential hit in new markets (the HEATTECH heat generating clothing); and the foreign market opportunities for their low cost range of quality products. The most relevant proactive motive in my opinion for Uniqlo to come to the European market are the competitive pressures. The two biggest competitors of the business, the Spanish group INDITEX (owners of Zara and many other brands) and The GAP, which are both using this SPA model mentioned in the first part, are very present in the European Market. Uniqlo is trying to get close to the European customer and brake that psyche barrier that European customers still have with Asian products (low cost but poor quality), and try to show a better image, and above all let the brand be known by the European customers. It is a fact that the early beginnings of Uniqlo on the European markets were disappointing. The main problem was the lack of knowledge from the European customer who had never heard of Uniqlo. People would not buy the products, and the whole European project cost a lot to the group, so that their profit dropped from 2002 to 2004. But we can’t say it was a failure because it fits the Japanese firms strategy mentioned in the exhibit 2. 1 of Global marketing: a decision-oriented approach by Svend Hollensen. Japanese firms exploit foreign opportunities by using a price penetration strategy†, they are also known to accept early losses due in this case, to the great financial shape the firm was when they decided to enter the European market. They are entering the process with a long term strategy. Anyhow the profits never reached expected outcome in the UK, according to the financial times, they had to close 18 of their 23 sites â€Å"after failing to hit the spot with shopp ers ». They decided to have a â€Å"re-launch† of their London shops with a different approach. Mr. Yanai said it had been a mistake to build a network of stores before fine-tuning the offer. The marketing was to be really different. In the meantime, the Fast Retailing group also bought French brands like â€Å"Le comptoir des cottoniers† in 2005 and â€Å"Princesse Tam Tam† in 2006, targeting a second country in the European market. In 2007, according to the ODD agency official website, the agency Uniqlo communication agency Uniqlo approached to have a better launch in the UK:† A tease and reveal campaign created intrigue and drew people to the stores†, this much more edia oriented approach seemed to be the answer to the European market penetration for Uniqlo, as the â€Å"Launch day sales exceeded any other store launch figures in just 3 hours. † Still in collaboration with ODD, Uniqlo launched the UT event, that is a yearly based event, where all creative from around the world are invited to design unique shirts for a unique collection, meant to be sold on these UT happenings, with in stores DJ’s and a big advertising campaign. These UT happenings contribute to give the brand its innovative and modern image essential to succeed in their target market of young European people. Uniqlo’s presence on the UK market is now both an economic and a brand image success, and is a golden door to the whole European Union. According to the French periodic â€Å"Le Figaro. fr†, after the opening of the first French store in Paris, their objective as far as the European Market is concerned is to open no less than 300 stores all over Europe, with big surfaces such as 2000 square meters each until the year 2020. * 3. German market analysis Now that we know a bit more about Uniqlo’s globalization strategy and its wishes towards an expansion in Europe, let’s focus our researches on the German market, which Uniqlo hasn’t reached yet. In this part we will first give you an overlook of the German business environment, we will then go into a more market specific analysis of the German market, in order to understand the principal challenges the company should face if they want to enter it, and the screening criteria that will be the most relevant for them to use. In order to carry out this market research in the most complete and accurate way, we shall follow the â€Å"12 C† framework. 3. 1  « 12C  » framework analysis of the German market. Framework source Doole and Lowe (Global marketing lecture topic 4) The following figures are coming from http://www. estatis. de and https://www. cia. gov/library/publications/the-world-factbook/geos/gm. html . unless mentioned. 3. 1. 1 Country analysis On 31 December 2009 Germany had about 81,802,000 inhabitants. The capital is Berlin, with more than 3,404 thousand inhabitants. The spoken language is German, and as founding members of the EEC, their currency is Euro. T he total country area is 357,022 square kilometers. Germany is the largest economy in the European Union, with a 3% GDP increase in 2011 (now 31,427 Euros per inhabitant and 62,540 per person in employment). Germany’s Global Exports represented 969 billion â‚ ¬, and Imports 745 billion â‚ ¬ in 2008. Their biggest partners in imports are EU (57. 7%), China 6. 8%, U. S. A (6. 7%), Russia 4. 1% and Switzerland 3. 5%. (http://www. wto. org 2008). Germany is well served with transports, with more than 320 airports, 17 harbors (including the 2nd biggest harbor of Europe in Hamburg), and one of the most dense road architecture with more than approximately 650,000  km of roads, which is huge compared to the area of the country. (http://en. wikipedia. org/wiki/Transport_in_Germany ). According to the Environmental policy-making in Britain, Germany and the European Union by Rudiger Wurzel, Germany has always been a leader in environmental policies in Europe and in the world. Germany is in the middle of Europe, and surrounded by 9 countries, it leaves them very vulnerable to external pollution, that is why they have been known to be very strict when it comes to environment standards. Still according to Wurzel, here is a quote from a German official in the Economics of Industry about their environmental policy:  «German environmental policy has been conducted against Industry†. Those words may look hard but they reflect the ongoing conflict between a successful economy and strict environmental policies in Germany. The respect of these norms must be a very important factor to be taken in account, as far as both economic costs and brand image are concerned for Uniqlo. 3. 1. 2 Concentration: Here is a chart of the total German population by age groups and marital status. In red are highlighted the most relevant segment as far as Uniqlo costumers are concerned. Specification| Unit| 2003| 2004| 2005| 2006| | By age groups from to under years| under 6| 1,000| 4,519. 3| 4,435. | 4,346. 1| 4,245. 2| 6 15| 1,000| 7,642. 8| 7,489. 5| 7,303. 7| 7,196. 2| 15 25| 1,000| 9,621. 7| 9,678. 1| 9,689. 6| 9,610. 6| 25 45| 1,000| 24,461. 1| 24,088. 7| 23,736. 4| 23,319. 0| 45 65| 1,000| 21,426. 8| 21,441. 9| 21,492. 1| 21,644. 6| 65 and over| 1,000| 14,860. 0| 15,367. 5| 15,870. 1| 16,299. 3| Total| 1,000| 82,531. 7| 82,500. 8| 82,438. 0| 82,314. 9| By marital status| Si ngle| 1,000| 33,730. 3| 33,847. 4| 33,954. 2| 34,035. 7| Married| 1,000| 37,256. 1| 36,991. 2| 36,678. 6| 36,339. 3| Widowed or divorced| 1,000| 11,545. 3| 11,662. 3| 11,805. 3| 11,940. 0| Source www. detatis. de We can see that the targeted segment represents approximately 40% of the total population. With the high GDP per capita of Germany, this is a favorable environment in terms of market potential. Of course we will get useful lintel when we will get to the clothing market analysis. As we have seen in the section 3. 1. 1, the population is dense in a small country, with considerable means of transport, which is again a positive factor to consider. Here is a map of the population density in Germany: www. bibb. de We can notice that population is concentrated near big cities and mostly to the western side of the country. It is yet another positive factor to consider from a logistics point of view. Uniqlo strategy is to open big stores in very populated areas, which appears to be a suitable policy in Germany. 3. 1. 3Culture and buyer behavior approach: First of all one must consider the fact that getting cultural and consumer behavior intel is very difficult. Sources are usually subjective and nothing is better than first-hand information acquired by the company itself or professional cabinets. That’s why performing one of the above is a must do for any company before going into any market. I will try to give you the ost accurate view from existing data. Sources: http://www. cyborlink. com/besite/germany. htm; http://geert-hofstede. com/germany. html German decision process is considered to be very slow and based more on reflex than on instant action. a) Buyer Behavior According to Geert Hofstede rating system, we can determine a â€Å"German behavior profile†, considering five main trea ts in their behavior. The result of this analysis shows that Germans are mostly individualistic. This trait is interesting for Uniqlo and the clothing market; they tend to buy unique products that fit their way or their families. The Uniqlo UT campaign mentioned in section 2 is a great way to reach this kind of consumers. They are also considered as a masculine society, which can be defined as follows:† A high score (masculine) on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner / best in field – a value system that starts in school and continues throughout organizational behavior. † This trait meets the individualistic one in favor for the Uniqlo strategy, using local stars and designers to create unique clothes that could definitely target this kind of consumers. The Germans are also recognized as a short term orientation culture. Societies with a short-term orientation generally have great respect for traditions. This makes it a difficult environment for market entry, Germans are more likely to buy what they know and be more hesitating in trying new products, a critical factor to consider for Uniqlo. b) Religion Roman Catholics are in the southern part of the country, and Protestants, can be found in the northern region. There is a very small percentage of Muslims in Germany. Here is a chart of the percentage of each religious group in Germany. http://www. yborlink. com/besite/germany. htm 3. 1. 4 Choices analysis My main source for this analysis will be a report on â€Å"the situation of textile and the clothing industry in Germany† from a German University in the Leonardo Da Vinci project. I only used the graphs of the overall German industry and used them for my purpose, as it is freely available information (portale. parma. it/fas hion-net), and none of their analysis. In order to see clearly the clothing supply, I will first give a view of the regional (German) clothing industries, and then analyze the external supply, the international potential competitors. ) Regional industry Over the last decade, the clothing industry in Europe has been suffering a lot from the new Asian competitors, offering prices with which they could not compete. This graph shows the evolution of the number of clothing businesses in Germany, which reflects this phenomenon: Source MERKEL On the other hand, the importation of clothing has been on a rise since the middle 60’s. The biggest part of the textile and clothing imports comes from Asia with a share of 10,7bn Euro for 2005, representing a 38. 4% of the whole German importation. Source MERKEL Although the local industries are declining in terms of numbers and turnover, German companies are global leaders in the technical textiles segment: their market share is around 45%. This may seem not to affect the clothing importation trend, but it is something of the utmost importance for Uniclo advertising campaigns on their innovative line of products (Heattech technology). It also means that possible collaborations with German technical industries is to be considered. (http://www. dbresearch. com) b) International competitors: Here is a list of the Europe biggest clothing suppliers in 2005. There is an existing competition, and all the actors have set foot in Europe already, and were present before Uniqlo. Those figures are from 2005 and didn’t take in account Uniqlo, but still there is a very competitive environment to face. But Uniqlo, and especially the fast retailing power allows them to pretend to have the financial background to enter such a competitive market. 3. 1. 5: Consumption analysis: The way the Germans dress, and so consume clothing products, can be defined as follows: â€Å"Clothes in Germany resemble styles in the rest of Europe, especially the northern countries. Conservative garments, colors and styles are common, although there is often an independent flair in womens outfits†. (http://www. ehow. com/). This has to be analyzed in pair with their buyer behavior, classical and conservative style. I have based research on the Eurostat figures: http://epp. eurostat. ec. europa. eu/statistics_explained Especially the report called† Business relations in the EU clothing chain: from industry to retail and distribution† dated October 2007. The overall clothing consumption in Germany was 56  880 million Euros, representing a 4. % of the overall consumption. The most successful retail format in Germany according to 2005 figures is specialty chains, with a 29% of the market share, followed by independent stores with a 28%, Mail order stores with 15%, and finally Hypermarkets and department stores with both 14%. If Uniqlo is planning to open a store, it would be considered as a specialty chain one, and those figures could match a mar ket share big enough to consider entering a market. Furthermore, specialty chains market share has gone up significantly in Germany between 2000 (26%) and 2005 (29%). Following the same source, and according to the †KPGM Trends in retailing 2005†, it emerged that successful retailers in Germany are the ones combining individualization of offer, reduction of the brand and sales line portfolio, vertical integration and the search for cost leadership. It is more than interesting intel for Uniqlo and their potential way of getting into the market. Although it already seems to be Uniqlo’s strategy all over the world, it shouldn’t need much adaptation as far as the market entry process is concerned. Also it has to be crossed with their first UK experience that was a failure. . 1. 6 Contractual obligations and Commitment analysis of the German market: Sources: http://www. 7signals. de/en/export-guide-to-the-german-market. pdf http://www. fedex. com/us/international/irc/profiles/irc_de_profile. html? gtmcc=us Germany is a member of both the World trade organization and company and the European Economic Community. As a country of the European Union, if a foreign company wants to enter the German market, it would have to respect both the German laws and the European Union laws. As we all know, there is a free circulation of goods inside the European Union. It means that goods produced or previously imported in another country inside the European Union are custom free. As the laws are very technical, I’m going to quote two relevant statements concerning importation laws. The first one is about goods coming from outside the E. U: â€Å"Customs duties in the EU are calculated advalorem, meaning: derived from the value of the imported goods. This customs value is equivalent to the sales price (cif-price), evidenced by a commercial invoice, and adjusted by adding the costs of transport, insurance and loading in case they are not included in the sales price. Another tax to be considered is the VAT that strikes every product in the European Union. For imported products, this is how it works: â€Å"Goods coming into Germany from non-European countries are subject to an â€Å"import turnover tax† (Einfuhrumsatzsteuer) of 19 percent. It is equivalent to the value-added tax (Mehrwertsteuer) which is levied on all domestically sold items, thus placing the same tax burden on imported and domestic products. The import turnover tax is charged on the customs valuation on the imported good plus a customs duty. Another important thing you need to take into account when importing products to Germany is their interest in what we have already underlined, their environmental policy and the particular attention they pay to certifications. It should be wise to get a recognized certification. In conclusion Germany has not really any Technical Barriers to trade, at least no more than the UK, where Uniqlo has already settled. 3. 1. 7:Channels analysis: Sources: http://www. 7signals. de/en/export-guide-to-the-german-market. pdf It is free for any company to decide which distribution channels they are illing to use in Germany, and there are not any laws about it. Here is a chart referencing the different sales partner and a quick description of each. www. 7signals. de/en/export-guide-to-the-german-market. pdf As Uniqlo is now well established in UK, the distribution channels have to be well thought in order to cost the less possible. We will see what should the best way be in part 4 of this market research. As we have mentioned in 3. 1. 1 country analysis, the country is very easy to deserve and you can easily find logistic solutions you need. 3. 1. 8: Communication Uniqlo has been successful in the UK and in the USA by settling shops in very urban zones and making a big advertising campaign around it, inviting regional stars etc†¦ Germany has the same media infrastructure as those two countries and the consumers are very media oriented in this western European country. This section can’t go without Uniqlo’s capacity to pay analysis, because all the marketing and advertising campaign doesn’t rely on the country means, which are unlimited in that field, but more on what the company could afford, and of course their marketing strategy. Whether they repeat what they know or adapt to the German market. 3. 1. 9 Capacity to pay/Currency Source  : www. standardandpoors. com The currency is Euro, as in all the European Union, and is rating (sources imf. org) 1 Euro = 97. 2239311 Japanese yen, and 1 Euro = 1. 2643 U. S. dollars. Although recently there have been many doubts about the future and the very recent downgrade of France and Austria by Standards and Poors reflects that well, Germany stands above and German economy is still doing well. It is still rated as an AAA country, in terms of reliability and security it is a very good point. The country is not under any threats and is considered as one of the most reliable economy in Europe. We have already gone through the Fast retailing group turnover in the first section of our study, and we know the economic power Uniqlo can rely on to cover all the costs inherent to a new market entry, that is why we dont need to go further in here. We also know the strong will of expanding to Europe of Tadashi Yanai and the globalization strategy of Uniqlo. Neither their capacity to pay nor the currency rate should represent a serious threat to Uniqlo’s entry on the market. 3. 2: Market analysis conclusion: With this analysis of the market based on the 12c framework, we can have a fair idea of the viability of an entry on the market. In my opinion, there have been many positive points concerning the possibilities for Uniqlo to adapt and grow in the German market. There are still a few sides they will have to strongly take care of, first being the conservative way of thinking, and buying of the German consumer. Being a company from Asia, they can be considered as price piercing companies, leaving quality aside, which is as we have pointed out, something very important for surviving on the German market. It shouldn’t be much of a problem, knowing how Uniqlo has succeeded in proposing quality products at a competitive price. They have focused on quality, making economies of scale by selling a simple standardized range; which could fit the German style. It is something they need to stress on a marketing point of view. Uniqlo strategy and product evolution is based a lot on customer’s feedback, they have a big international experience, and they are used to a competitive environment. They seem economically able to enter any market of this kind, pay the taxes, and Germany has no special trading barriers. We will see in the next part of this study what strategy would be the most efficient for the company to enter the German market. * 4. Evaluation of the market entry strategy of Uniqlo into the German market within the next twelve months: First of all, as far as production and management of the shops are concerned, they are based on the SPA system mentioned in part 1. It is their actual model and it is what makes them competitive and able to grow fast as they have done in the last decade. All the quality improvement system and costumer’s feedback is continuously evolving and can adapt to any consumers behavior. That is a strong base of their success and shall remain as it is. Looking at what happened in the UK with their successful â€Å"re-launch† in 2007, and the success of the recent opening of a flagship stores in the US (Wall Street Journal: September 23, 2011, 12:30 PM ET), I would recommend the same approach as far as Germany is concerned. The right entry mode should be to open a large flagship store in a dense urban location. As we have pointed out in our analysis, it should be in a city of great population density. From a marketing point of view, and to avoid the UK launch failure, they should use one of those successful methods. First by opening a â€Å"pop up† store to make a buzz around their brand and their flagship store like they did in the US, or by organizing special openings and events as they have done with UT (see section 2), with German stars and people. They also should use the media coverage to their advantage and use a more global way of advertising. Of course the email advertising and the web sites of Uniqlo are very well made and attractive, but the brand needs more. Now that it has become a global brand and its strategy is to expand, I recommend they use a global TV advertising campaign, where they can show their commitment to quality, innovation and, as far as the German market is concerned, and environment. They have to show they are different from the very present competition in Germany. Along with France, it is supposed to be a gate of entry to the European market, so they must install a strong brand image. Uniqlo has never depended too much on trend analysis or existing theories, says Uoki Takizawa in charge of the Innovation Project.  «The Independent article: Uniqlo: Back to the future. This shows the will of Uniqlo to be less fashion oriented and more dedicated to make the ultimate basic product. This is also a point to emphasize in the German market in particular. In order to differentiate themselves from their comp etitors, they are not looking to produce new collections all the time generating big costs. They just try to innovate in terms of HEATTECH textiles and happenings. This strategy should fit the German market perfectly. * Conclusion: Uniqlo is already a globalized company, part of the clothing retailing giant group Fast Retailing, and his results all over the world are very good, in terms of market share, and brand image. It is very healthy as far as finances are concerned, and the SPA system they are using to improve their reactivity fits totally their brand image. The German market is very interesting in terms of geographical specificities, and facilitates a lot logistics issues. The demand in importation and clothing goods is still on the rise, and their economy stands still, even with the crisis European Union is going through. The buyer behavior of the German consumer fits the image of the brand, in terms of quality and innovation. A decisive area to improve for Union is the environmental certification, which is determining on the German market, for the brand image, and the demand that comes from it.

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